Live sample
Move a strand. Watch the DNA change.
This is the same engine that scores real communities. Try a preset or drag the sliders.
79
DNA Score
Tier AA · Trusted
Weighted across all six strands
Purposeweight 14%
Why the community exists — clarity of mission and shared identity.
92
Cohesionweight 20%
How tightly members are bonded and how loyal the audience is.
88
Verificationweight 22%
Proof the community is real — leadership, location, documents.
74
Activityweight 16%
Signals of a living community — events, posts, conversations.
81
Reachweight 14%
Verified audience the community can genuinely deliver.
62
Governanceweight 14%
Rules, accountability and consent — how decisions are made.
78
How we measure it
Six strands, calibrated against real communities.
Every strand is scored 0–100 from a mix of self-reported inputs, verified documents, behavioural signals and human review.
Purpose
Why the community exists — clarity of mission and shared identity.
Signals: Stated mission, category, cultural context and language coverage.
Cohesion
How tightly members are bonded and how loyal the audience is.
Signals: Member tenure, retention, referral rate and internal engagement.
Verification
Proof the community is real — leadership, location, documents.
Signals: KYC of leaders, address proof, registration docs, human review.
Activity
Signals of a living community — events, posts, conversations.
Signals: Weekly posts, events per month, response times, member actions.
Reach
Verified audience the community can genuinely deliver.
Signals: Opted-in members, channels, geographic footprint, cross-community links.
Governance
Rules, accountability and consent — how decisions are made.
Signals: Committee, policies, dispute handling, POPIA / consent records.
Tiers
From Forming to Investable.
Businesses filter by tier. Communities grow into higher tiers as they verify and engage.
AAA
Investable
Score 85 – 100
AA
Trusted
Score 75 – 84
A
Verified
Score 65 – 74
B
Emerging
Score 55 – 64
C
Forming
Score 0 – 54