Year-3 targets
Verified communities (Y3 target)
Enterprise + SME accounts
Municipal partnerships
Addressable market (ZA)
R38B addressable in South Africa alone
Total annual spend by South African brands, government, and NGOs on community-level engagement, sponsorship, and outreach.
Reachable via digital, verified, measurable channels — the segments moving off print, door-drops, and unverifiable "influence" today.
Our 5-year serviceable share, extending into SADC (Namibia, Botswana, Zambia) from Year 4.
Four durable, compounding revenue streams
R899 – R14 999 / month SaaS tiers for SMEs, agencies, and enterprises.
Verification, DNA scoring, governance tooling, premium analytics.
Municipal engagement suite + ward-level reach reporting.
10 – 15% take-rate on brand ↔ community campaign spend.
Efficient growth, not blitzscale
From pilots to platform in 12 months
Product-market fit locked with 3 anchor enterprise pilots (Nedbank, Discovery, City of Cape Town).
Community DNA™ + CommunityMatch AI™ shipped. 1 200 verified communities onboarded.
Partner programme live. 180 affiliates + agency reps. R4.2M ARR.
First cross-border pilot (Namibia + Botswana). Government suite v2.
Why this is defensible
Field-verified community leaders — a two-sided asset competitors can't scrape or buy.
Proprietary scoring model trained on trust, engagement, and outcome data — improves with every campaign.
Consent, audit trails, and municipal-grade governance baked in — the enterprise buyer's blocker becomes our wedge.